Privacy Policy

Effective Date: January 1, 2021

When you use Savvy services to find, buy, or sell your home or other property, get a loan, or connect to a real estate pro, we know you’re trusting us with your data. We also know we have a responsibility to respect your privacy, and we work hard to do just that.  This policy explains what information we collect, why we use it, who we share it with, and how we protect it, along with the tools you can use to manage your privacy.

Introduction

We offer a wide range of services that focus on all stages of the home ownership lifecycle: renting, buying, selling, financing, and home improvement.

We know that everyone’s home ownership journey is different, and that deciding on the right home is an intimate, personal experience.  Along with a wealth of information about homes, market conditions, local real estate professionals, and financing options, we also use the information you give us to provide our services and help you find your next home.

We carefully evaluate how we use data to make sure that we’re using your information to provide value for you.  On this page, we aim to explain everything you need to know about your privacy at Savvy.   If you have any questions that we haven’t answered here, you can always contact us at info@ownsavvy.com.

Information collected by Savvy

When you use our services, we collect a variety of information from and about you and your devices.  Some of this information identifies you directly (like an email address) while some of it is associated with you through your account, profile, or device (like the home you choose to save or your location data).

The kind of data we collect about you depends on how you use Savvy.  If you only use our services to browse for homes, we’ll have less information about you than if we help you sell your home, get a loan, or if you use any of our other transaction services.  Even if you don’t have an account with us, we may still collect some data about you, like your email address and phone number if you choose to contact a home agent through our platform, or your IP address and other device information when you browse our sites or use our apps.

Information you give us or create using our services

When you use our services, we often ask you for information about yourself.  This usually includes basic things like your name, email address, and phone number.  If you use our transaction services, we might ask you for more sensitive data like your income, housing history, and credit score.  If you contribute information, such as agent reviews, we’ll store that as well.

You may also provide information about other people through our services. For example, if you share a home listing with someone, we will collect that person’s email address as part of your account information.

Below are some examples of what information we collect for our main products and services and how we collect it.

Home Search

When you use Savvy’s search brands to find an home to buy or rent, we give you lots of tools to find your next home.  If you tell us what you’re looking for, such as the type of home or number of bedrooms, we save that information so that we can tailor your search results to what you’re looking for.

We also help you connect with local real estate agents, loan officers, and other real estate professionals.  If you choose to contact one of these pros through our platform, we ask for your name, email address, and phone number so that we can reach you and connect you with the right person.

Services and Products for Professionals

If you are a real estate professional, you may be able to connect your third-party email account (such as Gmail) to your Savvy account.  If you enable that connection, Savvy will access your messages, contacts, and settings only to provide the requested services to you.  We do not access or collect any of the contents of your email messages in providing interest-based advertising.  We use information received from Gmail APIs only in compliance with Google’s Limited Use Requirements.

We also collect your contact and payment details, along with professional information such as brokerage affiliation, associated listings and sales, and licensing history.

Information from Public Sources and Third Parties

Savvy collects information from public sources, such as government agencies.  Most of this information is about homes, not people.  But some information we collect, like the identity of an home's owner or other information, may relate to individuals.

We also collect information about you from various third parties in order to provide better service to you, or as part of the employment application process.  This may include demographic information and other attributes about you.

Information we collect as you use our services

Along with the information you give us directly, we collect a variety of information automatically as you use Savvy services.

Activity information

We collect information about how you use Savvy.  This includes things like your home search history, homes you view, purchase activity, what you’ve clicked on and other uses of our features, and the amount of time you spend looking at different parts of our websites.  When you call or text Savvy or an aviatoin professional using our platform, we collect data about your call or text, including the date and time of the call or text, your phone number, and the content of the call or text.

Device information

Like other websites and apps, we collect data about the browsers and devices you use to access Savvy.  The data we collect includes browser or device model and settings, operating system, unique identifiers, and the version of the app you’re using. We also collect data about how your browsers and devices interact with our services, including IP address, crash reports, system activity, and the date, time, and the URL of the site you visited before Savvy.

You can control our collection of certain data, such as your mobile device model or the language your mobile device uses, by adjusting the privacy and security settings on your mobile device.

Location Information

If you enable location services on your desktop device, Savvy collects the location of your device.  We use that information to provide you with location-based information and ads. You can disable access through your browser settings.

Cookies, pixel tags, and other tracking technologies

We and our partners use various tools to collect data when you visit our sites and apps, including cookies, pixel tags, and other similar technologies. Cookies are bits of electronic data that can be transferred to your computer or other device to identify your browser.

When you use Savvy, we and our partners may use cookies and other tools to gather information about how you view and use our services and content, and to connect your activity with other data we store about you. The use of cookies helps us serve you better by understanding what you’re interested in, tracking trends, measuring the effectiveness of ads, saving your preferences, and storing information you may want to retrieve on a regular basis, such as your favorite home. We also allow specific, approved partners to collect data from your browser or device for advertising and measurement purposes using their own cookies or similar tools.

At any time, you can use our cookie preference tools to manage what kinds of cookies and other tracking technologies you’re comfortable with.  Check out our for information about how to access these tools.  You can also disable cookies altogether by adjusting the settings on your browser. However, if you choose to disable some or all cookies, many parts of our services may no longer work.  

In addition, if you give your email address to us, we may use a scrambled, unreadable form (called a “hashed” version) of your email address to deliver tailored ads to you on Savvy or on other websites, including via Facebook’s Custom Audience Feature or other similar tools. Click here to learn about how you can control the ads you see on Facebook.

For information about how you can manage your cookie preferences, check out the section of this policy called “Your privacy tools and choices.”

Social networks

If you use social media logins (like Google and Facebook) to log in to Savvy, we may access your public social media profile information.  You can always limit this sharing using your social media service settings.

Inferences

To improve our services and make them more useful to you, we use data about your activity to understand and infer your preferences. 

Commercial Information

We collect information about the products and services you purchase or consider purchasing from us.  This includes products for professionals, such as our advertising products, as well as consumer services like Savvy Offers.

Why Savvy uses your information

Completing your transactions

When you use Savvy to complete real estate transactions, like buying or selling your home, applying to for a loan, or signing a lease, we use your personal information to verify your identity and process and complete your transaction.

Providing and improving our services

We use your information to provide our services to you. This includes things like returning home search results and processing your rental application.  We also use your information to improve our existing services and develop new ones.  For example, we track how you use our websites and apps and use that information to troubleshoot issues and adjust things to improve your experience.

Communicating with you and connecting you with others

We use the contact information you provide us, like your phone number and email address, to communicate with you about our services.  This includes things like responding to comments, questions, and requests you send us. It also includes notifying you of transaction or service updates and changes.  We may also inform you about our services, offers, promotions, news, and other updates we think may be of interest to you.

If you ask us to, we also use your information to connect you to real estate professionals, like when you want to contact an agent to discuss an home you find for sale on our platform.

Personalizing your experience

We use the information we collect about you and your activity on our services to personalize the services we offer.  We also use it to show advertising, content, or features that we think you might like.  This includes things like customized search results that match your preferences and prior search criteria and, if you ask us to, connecting you to a real estate professional best suited to help you.

If we know you’re working with a particular real estate agent, we may share information about your saved homes and searches with that agent to let them serve you more effectively.  You control what we share with real estate pros you find on our platform.

Other uses of your information

We also use your data to detect, investigate, and prevent fraudulent transactions and other illegal activities and to protect the rights and property of Savvy, its customers, and others.

Occasionally, there may be a reason we’d like to use your information in a way that isn’t described here.  If that happens, we’ll let you know so you can decide if you’re comfortable with it.

Sharing your information

We understand that sharing information with third parties is a big responsibility.  We’re committed to sharing information only when needed for a legitimate business or legal purpose, and then only with recipients who will protect it.

Information you ask us to share

We share information when you ask us to share it. For example, if you choose to contact a real estate agent, lender, or other real estate pro through our platform, we will send them your name and contact information. Similarly, if you apply to lease a plane through Savvy, your application information will be sent to the lessors you select.

Service providers and business partners

When Savvy hires a service provider to help operate our business, we may need to give them access to information to provide their service.  We allow them to use the information only to perform the service we’ve asked them to perform.  We vet all service providers carefully, and Savvy always remains responsible for the privacy of your information that is shared with our service providers.

When Savvy partners with other businesses to offer products and services to you, we may share information with those partners only as needed to provide those products and services and only subject to the terms of this privacy policy.

Legal and compliance transfers

When Savvy needs to share data to satisfy a legal or regulatory requirement, including responding to a subpoena or other lawful government request for data, we will share information only as necessary to comply with that requirement.  We’ll tell you before sharing your information in these situations unless we’re prohibited from doing so.  We may also share information if needed to enforce our legal rights, detect or prevent fraud or security concerns, and protect public safety.

If Savvy is involved in a merger, acquisition, or any form of transfer or sale of some or all of its business, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, we may share your information in connection with that transaction.

Public and deidentified data

We may share information that is collected from public sources or that you choose to share publicly (such as public reviews and home facts) with third parties.  We may also share aggregated and/or deidentified information that cannot reasonably be used to identify you.

Sales of personal information

Savvy allows certain companies to place tracking technologies like cookies and pixels on our sites, which allow those companies to receive information about your activity on Savvy that is associated with your browser or device.  The companies may use that data to serve you more relevant ads on our sites or others.  Under some state laws, sharing data for online advertising like this may be considered a “sale” of information.  Except for this kind of sharing, Savvy doesn’t sell any of your information.

Privacy tools and choices

Managing communications preferences

Email subscriptions

Savvy may send you email for a variety of reasons.  For example, if you save a search, we’ll send you emails with new home on the market that match your search.  If you save an home, we’ll keep you posted on status updates like when that home has an offer pending.  When you use our transaction services, we’ll send you status updates and other information about your transaction.  If you have an account with Savvy, you can select your preferences through your account settings. Also, you can manage the types of email you receive by following the instructions included in each email we send you. Even if you unsubscribe from some email subscriptions, we may still need to email you with important transactional or other non-advertising information.

Calls and texts

Some of our services allow you to provide your phone number to us.  If you give us your number, we may call or text you. We will contact you through these methods only in accordance with applicable legal requirements, and you always have the ability to opt out of further calls or texts.

Protecting your information

We understand that no matter how we collect your information, we have a responsibility to protect it.  We take that responsibility seriously.  We build security into our products and features from the ground up to help protect data from unauthorized access, disclosure, alteration, and destruction.

We’re always looking for threats and take reasonable steps to respond to those threats, protecting the information users share with us.  Of course, no method of Internet transmission or data storage can provide guaranteed protection to your information.  If anything should ever happen to your information, we’ll let you know as soon as we can and try our best to make it right.

Savvy is based in the United States and the information we collect is governed primarily by U.S. law.  Where we are subject to the privacy laws of other countries, we comply with those requirements.  If you access or use our services or provide information to us, your information will be processed and stored in the United States, where you may not have the same rights and protections as you do under your local law.

Applicability of this policy

This policy applies to every service of ours that links to it.

Our apps and services may link to other companies’ websites. Some features may also involve the sharing of your information with third-party websites. These third-party websites may collect information about users on those websites.  Savvy doesn’t control those sites, and this privacy policy does not apply to these external websites and third parties.

In this section, we’ve provided some legally required disclosures under state privacy laws.  There shouldn’t be anything surprising in this section, and we’ve tried to explain our privacy practices in plain English throughout the rest of the policy.

Contacting Savvy Group

If you have any questions about this privacy policy, or the privacy practices of Savvy, please check out the Privacy Support Center  for FAQs and other information.

You can also email us at info@ownsavvy.com.

Changes to this policy

We are always reviewing our privacy practices to make sure they comply with this policy.  Sometimes, we’ll need to update the policy to reflect changes in our products, technology, and uses of data. We won’t change the policy in a way that reduces your rights or significantly changes the way we use or share data without telling you ahead of time and giving you a chance to stop using our services if you want.